R&B Fashion has become one of the GCC’s most loved destinations for budget-friendly yet stylish clothing. Backed by Apparel Group, the brand offers trendy collections for men, women, kids, and even home essentials. With dozens of stores across the UAE, Oman, and Saudi Arabia—and a strong online presence—R&B makes fashion accessible for everyone.

To help you shop smarter, this guide covers everything you need to know: brand background, store locations, product categories, how to save money, and practical shopping tips.

Quick tip before we start: You can use the R&B Fashion coupon code “S13” for an extra 15% discount across the UAE, KSA, Kuwait, Bahrain, Oman, and Qatar. Check out the best R&B Fashion discount codes to maximize savings on your next order.

1. About R&B Fashion

  • Founded in 2012, R&B Fashion has grown into a lifestyle fashion brand with a focus on affordability and variety.

  • Operates under Apparel Group, giving it the backing and scale of one of the region’s biggest retail companies.

  • Offers trendy collections inspired by international high-street fashion but at competitive prices.

2. Product Range

R&B Fashion offers a wide selection across categories:

  • Women’s Wear: Dresses, abayas, tops, denim, activewear, and modest fashion staples.

  • Men’s Wear: Casual shirts, polos, jeans, chinos, smart wear, and active edits.

  • Kids’ Wear: Clothing, footwear, and accessories for all ages.

  • Accessories & Footwear: Bags, shoes, belts, hats, scarves, and jewelry.

  • Home Section: Seasonal soft furnishings and home décor items.

For everyday style essentials, customers can explore the latest R&B Fashion promo codes to save more while shopping across these categories.

3. Shopping Experience

Online

  • Easy-to-navigate website and app.

  • Cash on delivery and card payment options.

  • Returns and exchanges are accepted within the specified window.

In-Store

  • Stores located in the top malls across the GCC.

  • Spacious layouts for browsing and trying items.

  • Loyalty through Club Apparel for points and rewards.

4. R&B Store Network

United Arab Emirates (31 Stores)

Some key locations:

  • Dubai: Al Ghurair City, BurJuman Mall, City Centre Deira, Ibn Battuta Mall, Dubai Festival City Mall.

  • Abu Dhabi: Yas Mall, Dalma Mall, Al Wahda Mall.

  • Sharjah: City Centre Al Zahia, Sahara Centre, Mega Mall.

  • Other Emirates: Ajman City Centre, Al Jimi Mall, Al Ain, City Centre Fujairah, Naeem Mall RAK.

Oman (13 Stores)

Key locations include:

  • Muscat Grand Mall, Mall of Oman, Oman Avenues Mall, Muscat City Centre.

  • Sohar City Centre, Salalah, Seeb Al Muzn Mall.

Saudi Arabia (48 Stores)

Key cities covered:

  • Riyadh: Al Qasr Mall, Hamra Mall, Othaim Mall Rabwa, Park Avenue.

  • Jeddah: Red Sea Mall, Aziz Mall, Jeddah Park, Al Salaam Mall.

  • Eastern Province: Dammam, Al Khobar, Dhahran.

  • Other Cities: Madinah, Makkah, Tabuk, Taif, Najran, Hail, Jizan, Yanbu, Al Baha.

5. Five Smart Saving Tips at R&B Fashion

1) Use Coupon Codes

Always apply code S13 to enjoy 15% extra discount in the UAE, KSA, Kuwait, Bahrain, Oman, and Qatar. You’ll find the latest deals at R&B Fashion vouchers.

2) Shop During Promotions

Look out for Eid, Ramadan, Back-to-School, and End-of-Season sales to maximize savings.

3) Take Advantage of Free Shipping Thresholds

Add a small accessory to your cart to exceed the free shipping limit, avoiding courier charges.

4) Earn and Redeem Club Apparel Points

If you shop frequently at Apparel Group stores, you can redeem points at R&B for additional savings.

5) Wishlist and Wait for Discounts

Add items to your wishlist and purchase when a category-wide promotion launches.

Read: Tamkeen Stores Guide

Read: Al Dakheel Oud Guide

6. Styling Ideas

  • Women: Pair R&B’s denim with a modest blouse and crossbody bag.

  • Men: Chinos with a polo shirt and casual sneakers for a clean, smart-casual look.

  • Kids: Mix and match basics with colorful tees for everyday comfort.

7. Practical Shopping Checklist

Before you check out, run through this quick list:

  1. Add essentials first, avoid unnecessary filler.

  2. Check homepage banners for flash sales.

  3. Apply coupon code S13 for 15% off.

  4. Cross free shipping threshold smartly.

  5. Redeem Club Apparel points if available.

Conclusion

R&B Fashion strikes the right balance between affordability and style. With 31 stores in the UAE, 13 in Oman, and 48 in Saudi Arabia, plus a convenient website and app, it’s easier than ever to find what you need.

The savings are simple: time your purchases around promotions, apply the S13 coupon code for an extra discount, and make use of Club Apparel points for long-term value.

For GCC families, R&B Fashion is not just about clothing—it’s about making style accessible for every budget and every occasion.

You can always explore the freshest R&B Fashion coupon deals on GC Coupons to shop smarter.