Shukran is Landmark Group’s award-winning loyalty programme and one of the largest in the Middle East. It allows shoppers to earn points on purchases and redeem them instantly at checkout across a wide range of retail, lifestyle, and partner brands. For shoppers in the UAE, Saudi Arabia, and across the GCC, Shukran is a powerful way to save more—especially when combined with discount codes from GC Coupons.
What is Shukran?
Shukran is Landmark Group’s loyalty programme that rewards shoppers every time they purchase with participating brands. Members can accumulate points and redeem them directly for savings, both online and in-store. It is designed to make everyday shopping more rewarding and is available across multiple countries, including the GCC, Egypt, and Jordan.
How Shukran Works
Earning Points
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Points are earned whenever you shop with Landmark Group brands or select partners.
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Bonus points are often available during seasonal promotions or special campaigns.
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Higher membership tiers provide faster earning rates.
Redeeming Points
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Online: Link your Shukran account to brand websites. At checkout, you’ll be able to redeem points instantly against your bill.
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In-Store: Present your Shukran digital card through the mobile app at the cashier and redeem points on the spot.
Membership Tiers
Shukran has four membership levels—Classic, Silver, Gold, and Platinum. Each tier offers progressively higher earning rates and exclusive benefits. As you shop more, you move up levels, unlocking additional privileges.
The App Experience
The Shukran app provides digital card access, real-time points balance, personalized offers, and digital receipts. It’s the easiest way to manage your membership and stay updated on promotions.
Landmark Group Brands That Accept Shukran
Shukran is valid across all major Landmark Group brands, which makes it one of the most versatile loyalty programmes in the region.
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Centrepoint – Fashion, beauty, and footwear under one roof.
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Max Fashion – Affordable apparel and accessories for men, women, and children.
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Lifestyle – Beauty, cosmetics, fragrances, and home décor.
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Home Centre – Furniture, décor, and home accessories.
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Splash – Fashion and seasonal clothing collections.
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Babyshop – Baby and kids apparel, toys, and essentials.
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Shoemart, Home Box, Emax, Styli – A wide variety of categories from footwear to electronics.
Partner Brands Beyond Landmark
Shukran extends beyond Landmark retail stores with partnerships across travel, F&B, fitness, and more.
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Travel: Earn points when booking flights and hotels with partners such as Cleartrip and Almosafer.
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Fitness: Selected Fitness First clubs allow members to earn or redeem points.
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F&B: Landmark’s dining outlets and select restaurants are integrated into the programme.
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Jewellery & Lifestyle: Partnerships with well-known jewellery and service brands add further earning opportunities.
These partnerships expand the utility of Shukran, making it more than just a retail programme.
Regional Reach
Shukran is available across the GCC, Egypt, and Jordan. This means you can earn and redeem points when you travel within these regions, making it especially useful for frequent cross-border shoppers and families.
How to Redeem Points
Online Redemption
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Log in to the brand’s website.
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Link your Shukran account in the profile section.
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At checkout, use the “Pay with Shukran Points” option to reduce your bill.
In-Store Redemption
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Open the Shukran app and display your digital card.
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Ask the cashier to apply points to your purchase.
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Confirm and pay the remaining balance if required.
Benefits of Shukran Rewards
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Instant Savings: Redeem points on the spot without waiting for vouchers.
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Tiered Rewards: Higher tiers mean faster earning and better perks.
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Flexibility: Works both online and in-store.
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Cross-Category Utility: Earn across fashion, furniture, beauty, electronics, and travel.
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Wide Regional Coverage: Usable in multiple countries across the GCC, Egypt, and Jordan.
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Digital Convenience: The app makes it easy to track, redeem, and stay updated.
Tips to Maximize Your Shukran Points
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Shop Landmark Brands Regularly: Concentrate your spending on Centrepoint, Max, Lifestyle, and other group stores.
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Take Advantage of Promotions: Look out for seasonal campaigns offering double or triple points.
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Use the Shukran App: Access personalized coupons and track your tier progress.
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Redeem Smartly: Save points for bigger purchases to maximize value.
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Earn While You Travel: Book through travel partners like Almosafer or Cleartrip to build up points.
Combining Shukran with Discount Codes
For maximum savings, use Shukran points together with discount codes from GC Coupons:
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Apply a coupon code at checkout to reduce the price first.
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Redeem Shukran points against the reduced total for additional savings.
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Earn points on the remaining spend to keep building your balance.
This stacking method ensures you’re always getting the lowest possible out-of-pocket cost.
Read: Fazaa Card Guide
Frequently Asked Questions
Is Shukran free to join?
Yes, membership is completely free.
Can I earn points during sales?
Yes, points are awarded on sale items unless specified otherwise.
Can I use Shukran points internationally?
Yes, the programme is valid across the GCC, Egypt, and Jordan.
Do Shukran points expire?
Points may have an expiry date, which you can check in the app.
Can I combine points and coupons?
Yes, you can use discount codes and redeem points in the same transaction for double savings.
Final Thoughts
Shukran Rewards is more than just a loyalty programme—it’s a complete savings ecosystem that spans fashion, home, electronics, travel, fitness, and more. With a wide regional reach, instant redemption, and tiered benefits, it remains one of the most rewarding programmes in the Middle East.
By combining Shukran points with discount codes from GC Coupons, shoppers can unlock the best deals possible—making every purchase smarter, more affordable, and more rewarding.
