Home appliances are more than just tools—they’re long-term investments that shape your everyday comfort and efficiency. From refrigerators and ovens to washers, dishwashers, and smart kitchen gadgets, choosing the right brand and product is essential.

In the UAE, Better Life UAE, owned by the Easa Saleh Al Gurg Group (ESAG), has positioned itself as a premier retailer for global appliance brands. With multiple showrooms across Dubai, Abu Dhabi, and Al Ain, plus a feature-rich online store, Better Life makes it easy to shop, compare, and purchase high-quality appliances.

This guide is designed to help you shop smarter with Better Life UAE—covering:

  • Store locations across the Emirates.

  • The international brands Better Life carries.

  • A full breakdown of product categories available online.

  • Services like the Price Promise, Easy Installment Plans, and Buy Now, Pay Later with Tabby and Tamara.

  • How to maximize your savings with the exclusive coupon code “FLY24”, which gives you 5% extra off online.

Better Life UAE: Backed by Easa Saleh Al Gurg Group

Better Life is a subsidiary of the Easa Saleh Al Gurg Group (ESAG), one of the UAE’s most established conglomerates. ESAG’s reputation for excellence spans over 60 years across industries, including retail, construction, real estate, and manufacturing.

Being part of ESAG means Better Life is backed by:

  • Authenticity: Guaranteed original products sourced directly from global brands.

  • Stability: A retail group with decades of credibility.

  • Expertise: A strong service culture supported by experienced staff.

  • Global Reach: Partnerships with the world’s most trusted appliance makers.

This backing ensures Better Life shoppers can buy with confidence, knowing they’re supported by one of the region’s most trusted business families.

Better Life Stores in the UAE

Better Life has built a strategic retail network across Dubai, Abu Dhabi, and Al Ain. Each showroom offers live product demonstrations, hands-on experience, and expert consultation.

Dubai

  • Mall of the Emirates – Flagship showroom with a premium range of built-in appliances, smart refrigerators, and luxury kitchen setups.

  • City Centre Mirdif – A family-friendly mall store, ideal for browsing a wide variety of small and large appliances.

  • Palm Jumeirah Mall – Focuses on luxury brands and integrated appliances, catering to Palm residents.

  • Deira Outlet Store – Perfect for deal-hunters, offering discounts on display units and past-season models.

  • Dubai Festival City – A modern showroom with curated collections for kitchens and laundry.

  • Dubai Hills Mall – Newly opened location serving one of Dubai’s fastest-growing residential hubs.

Abu Dhabi

  • Abu Dhabi Mall – A central destination with the latest refrigerators, washing machines, and premium cooking ranges.

  • Reem Mall – Serves new residential communities with stylish built-ins and family appliances.

Al Ain

  • Al Ain Mall – The go-to location for residents of Al Ain seeking Better Life’s top brands.

Brands Available at Better Life

Better Life carries an impressive portfolio of global brands alongside its in-house label. Here’s a deeper look:

  • Siemens – German-engineered excellence with smart kitchen technologies, energy-efficient laundry systems, and innovative induction hobs.

  • Smeg – Italian luxury with bold design, retro-style refrigerators, and sleek built-in ovens.

  • Zanussi – Practical, affordable, and reliable for families who want everyday durability.

  • Gorenje – European craftsmanship with stylish, minimalist designs for modern kitchens.

  • Terim – Known for high-quality cooking appliances, especially ovens and ranges.

  • Vestfrost – Premium refrigeration and wine coolers tailored for Middle Eastern climates.

  • Forbes of Switzerland – Advanced water purification and air care products.

  • Wolf Power – Better Life’s own brand, offering cost-effective and reliable appliances for everyday use.

Products Sold on the Better Life Website

Better Life’s website offers a complete product ecosystem for UAE homes:

Built-In Appliances

  • Ovens, hobs, extractor hoods, warming drawers, and built-in microwaves.

  • Designed for luxury kitchens, integrating seamlessly into cabinetry.

Kitchen Appliances

  • Refrigerators: single door, double door, side-by-side, and smart fridges.

  • Cookers & ranges: gas, electric, and dual fuel.

  • Dishwashers: full-size, slimline, and integrated options.

Laundry Appliances

  • Washing machines: front-load and top-load.

  • Dryers and washer-dryer combos with advanced moisture control.

Small Appliances

  • Coffee machines (capsule, bean-to-cup, filter).

  • Blenders, toasters, kettles, and juicers.

  • Vacuum cleaners and handheld cleaning devices.

Air Care

  • Split air conditioners for apartments and villas.

  • Portable air purifiers to improve indoor air quality.

Water Care

  • Water dispensers and coolers.

  • Advanced water purifiers for drinking water safety.

This wide selection ensures UAE shoppers can find everything from affordable essentials to high-end designer appliances in one place.

Services That Add Value

Better Life goes beyond sales—it focuses on customer-centric services to enhance the buying experience.

1. Price Promise

Never overpay—if you find the same model at a lower price elsewhere in the UAE, Better Life will match it.

2. Easy Installment Plan

Through partnerships with UAE banks, shoppers can split large purchases into 3–12 month 0% installment plans, making premium appliances easier to afford.

3. Tabby & Tamara Payments

  • Tabby: Split payments into 4 interest-free installments.

  • Tamara: Flexible, interest-free installment options available online and in-store.

4. Delivery & Installation

Every purchase includes free delivery and professional installation, ensuring hassle-free setup. Staff also provide product demonstrations so customers know exactly how to use their new appliances.

How to Save More with Better Life UAE

Better Life makes it easy to combine exclusive promotions with smart payment options.

Exclusive Coupon Code “FLY24”

Apply the coupon “FLY24” at checkout to save 5% extra on your order from the Better Life UAE website.

Check the latest offers here:

Savings Strategies

  1. Apply “FLY24” alongside Better Life’s seasonal sales.

  2. Use the Price Promise for price-matching.

  3. Bundle appliances (e.g., fridge + washer + cooker) to maximize discounts.

  4. Choose Tabby or Tamara to spread out payments without interest.

  5. Spend AED 250+ to qualify for free delivery.

Shopping Tips for UAE Buyers

  • Visit a showroom first: See appliances in person before finalizing an order.

  • Compare models online: Check features and prices side by side.

  • Buy during sales seasons: DSF, Ramadan, Eid, and National Day offer the best discounts.

  • Bundle products: Get multiple appliances together to save on overall cost.

  • Plan your installation: Ensure cabinet and electrical setups are ready for built-ins.

Read: DKNY UAE Shopping Guide

Read: Shop Smarter at Raya Shop

Online vs In-Store

Advantages of In-Store Shopping:

  • Test and experience products firsthand.

  • Get expert advice from staff.

  • Same-day purchase with installation scheduling.

Advantages of Online Shopping:

  • Wider inventory visibility.

  • Apply “FLY24” instantly for discounts.

  • Tabby & Tamara make checkout more flexible.

  • Free home delivery and installation.

FAQs

Who owns Better Life UAE?

It is owned by the Easa Saleh Al Gurg Group.

Where are Better Life stores located?

Stores are in Dubai, Abu Dhabi, and Al Ain, including Mall of the Emirates, Mirdif, Palm Jumeirah, Festival City, Abu Dhabi Mall, and Reem Mall.

Which brands does Better Life carry?

Top brands include Siemens, Smeg, Zanussi, Gorenje, Terim, Vestfrost, Forbes, and Wolf Power.

Can I split payments?

Yes—via Easy Installment Plans, Tabby, and Tamara.

Is the coupon valid online?

Yes, use “FLY24” for 5% extra on your order.

Conclusion

Better Life UAE combines premium international brands, trusted services, and smart payment options to make appliance shopping seamless. With its Price Promise, installment flexibility, and professional delivery, it has become a top choice for UAE households upgrading their kitchens and homes.

To shop smarter, always remember:

  • Visit showrooms to test and compare.

  • Use installment options like Tabby or Tamara.

  • Apply the coupon code “FLY24” online for 5% extra savings.

Shop with confidence and convenience: