Back to School 2025 is officially here, and across the GCC, students, parents, and teachers are busy preparing for a new academic year. For many, this means upgrading laptops, tablets, and other essential tech. One retailer leading the charge in this season is Sharaf DG, a powerhouse in electronics retail with branches across the UAE, KSA, Bahrain, and Oman.

The Sharaf DG Back to School Sale this year runs in phases across these countries, offering discounts, student-exclusive offers, bank-card promotions, and even prize-draw style rewards.

In this guide, we’ll walk you through:

  • Campaign dates and timelines by country.

  • Exclusive coupon savings.

  • Student and teacher discounts.

  • Apple MacBook student pricing.

  • Bank offers with Al Hilal and FAB/Dubai First.

  • Extra promos like “You Buy, We Pay” and “Exchange to Upgrade.”

  • Hacks to maximize savings this season.

For UAE shoppers, don’t forget you can apply the Sharaf DG coupon ABA24 to get 50 AED off your order when you spend AED 2,500 or more. This code excludes Apple products but works on most other categories. Check the latest codes here: Sharaf DG coupons.

Campaign Dates by Country

  • UAE: 11 August – 14 September 2025 (plus leaflet promos 22 Aug – 11 Sep).

  • KSA: 19 – 30 August 2025.

  • Bahrain: 7 August – 3 September 2025.

  • Oman: Multiple short express promotions through mid- and late August.

Product Categories on Sale

  • Student laptops and ultrabooks.

  • Tablets and 2-in-1s.

  • Printers, monitors, and accessories.

  • Smartphones, wearables, and smart electronics.

  • Noise-canceling headphones and study audio gear.

  • External storage and hubs.

Exclusive Coupon for the UAE

  • Code: ABA24

  • Discount: AED 50 off

  • Condition: Minimum spend AED 2,500

  • Excludes: Apple products

  • Where: UAE online and in-store purchases

This coupon works best when you combine a high-ticket laptop or smartphone with a few accessories to just cross AED 2,500.

Student & Teacher Discounts

Extra 5% on Windows Laptops

  • Discount: 5% off, capped at AED 150.

  • Valid: 11 Aug – 14 Sep 2025.

  • Eligibility: Students and teachers with a valid ID.

  • Products: Windows laptops priced AED 2,500+.

  • Notes: Cannot be combined with other promotions.

Example: A laptop priced at AED 3,200 drops by AED 150 with this offer.

Exclusive Apple MacBook Student Discount

  • Discount:

    • AED 200 off MacBook Air M4 (13″ & 15″).

    • AED 150 off MacBook Pro M4 (14″ & 16″).

  • Valid: 11 Aug – 14 Sep 2025.

  • Eligibility: Students with a valid ID.

  • Notes: Cannot be combined with other discounts.

This is one of the rare opportunities to buy Apple products with an official discount.

Bank Card Offers

Sharaf DG collaborates with local banks to offer card-linked savings. These deals are especially useful for buyers not eligible for student discounts.

Al Hilal Bank Offer

  • Categories: Smartphones, IT (laptops, tablets, desktops, printers, monitors), smart electronics, TVs, home appliances, cameras, gaming.

  • Minimum Spend: AED 1,000.

  • Max Discount: AED 150.

  • Eligibility: Al Hilal debit/credit cardholders (physical card required).

  • Validity: 4 August – 30 September 2025.

  • Limitations:

    • Each card can only be used once during the campaign.

    • Cannot be combined with other bank/loyalty discounts.

    • Digital wallets like Google Pay, Apple Pay, and Samsung Pay are not accepted.

This is a strong choice for mid-range purchases. For example, a smartphone priced at AED 2,999 gets AED 150 off instantly.

FAB & Dubai First Bank Offer

  • Discount:

    • 5% off smartphones, IT, and smart electronics.

    • 10% off all other electronics (TVs, home appliances, audio, photography, gaming).

  • Minimum Spend: AED 1,500.

  • Max Discount: AED 150.

  • Excludes: Apple, PS5, and Xbox.

  • Limitations: One redemption per card per month.

This is one of the most versatile offers since it covers a wide range of categories beyond IT.

Promotional Campaigns

You Buy, We Pay

  • Valid: 11 Aug – 14 Sep 2025.

  • How It Works: Buy any eligible laptop or tablet and enter a daily raffle. One winner per day gets their purchase value refunded as Sharaf DG gift vouchers (up to AED 5,000).

  • Eligibility:

    • Windows or Apple laptops/tablets priced AED 999+.

    • One eligible product per invoice is entered into the raffle.

    • All payment methods accepted.

This is essentially a daily lottery. Even if you don’t win, you still get Back to School discounts, but if you do, you could walk away with a free laptop worth up to AED 5,000.

Exchange to Upgrade

  • Valid: 11 Aug – 14 Sep 2025.

  • How It Works: Trade in any eligible tablet, printer, or monitor—working or non-working—and receive AED 100 off a new purchase.

  • Conditions:

    • New product must be priced AED 700+.

    • Apple iPads are excluded.

    • Online buyers get instant AED 100 off; the old unit is collected on delivery.

    • Devices must be undamaged (no cracks or missing parts).

This is an excellent way to get rid of old gear while cutting down the cost of upgrades.

How These Offers Work Together

  • ABA24 Coupon: Best for UAE carts above AED 2,500 (non-Apple).

  • Student/Teacher Discounts: Exclusive to laptops, separate from coupon use.

  • MacBook Student Discount: The only path to reduced Apple prices.

  • Bank Offers: Great for those not eligible for student deals—Fab/Dubai First is broader, Al Hilal is solid for IT.

  • You Buy, We Pay: High-risk/high-reward chance to win back your purchase.

  • Exchange to Upgrade: Small but guaranteed savings on older accessories.

Example Scenarios

  • Student in Dubai: Buys Windows laptop AED 2,800 → saves AED 140 with student discount.

  • Professional Teacher: Buys a Windows laptop, AED 3,200 + accessories to reach AED 2,500 threshold → uses ABA24 for 50 AED off.

  • University Student (Apple Fan): Picks MacBook Air M4 for AED 4,999 → AED 200 student discount → total AED 4,799.

  • Bank Customer: FAB cardholder buys TV worth AED 3,000 → 10% off = AED 300 → capped at AED 150.

  • Family Shopper: Exchanges old monitor → AED 100 discount on a new 27″ QHD screen.

Savings Hacks

  1. Check All Options Before Checkout

    • Compare ABA24 vs student discount vs bank offer.

    • Only one discount can be applied per transaction, so choose the largest saving.

  2. Stack Smart

    • While most offers don’t stack, you can combine base sale prices with one promotion (coupon, bank, or student).

  3. Plan Timing in Oman and KSA

    • Flash sales in Oman and the short window in KSA require you to plan carts.

  4. Click & Collect

    • Lock online prices and avoid out-of-stock risks.

  5. Participate in “You Buy, We Pay”

    • Since there’s no extra cost to join, every laptop/tablet purchase during the period could win you back the entire cost.

Read: Where to buy iPhone 17 series in the UAE? 

Conclusion

Sharaf DG’s Back to School Sale 2025 is more than just a discount season—it’s a multi-layered campaign with tailored promotions for every type of shopper.

  • Students and teachers: Extra 5% off Windows laptops, capped at AED 150, and up to AED 200 off on MacBooks.

  • Everyday shoppers: ABA24 coupon for AED 50 off carts above AED 2,500.

  • Bank customers: Al Hilal and FAB/Dubai First discounts up to 10%.

  • Everyone: Participate in You Buy, We Pay raffles and Exchange to Upgrade for guaranteed AED 100 savings.

With these promotions combined, students and families can start the new academic year with the tech they need—while keeping budgets in check.

For the latest discount codes and offers, always visit Sharaf DG coupons.