Allbirds has become one of the world’s most talked-about footwear brands, celebrated for its sustainable materials, minimalist designs, and unmatched comfort. Since it arrived in the UAE, Allbirds has attracted eco-conscious shoppers who value both style and performance. This guide explores the brand’s journey, its presence in the UAE, product lineup, store locations, and the best ways to save money while shopping.


The Story of Allbirds

Founded in 2015 by Tim Brown, a former professional footballer from New Zealand, and Joey Zwillinger, a renewable materials expert, Allbirds was built on the idea of making shoes that are better for the planet. Their signature use of natural materials such as merino wool, eucalyptus tree fiber, and sugarcane-based SweetFoam® redefined how footwear could be produced.

From a single sneaker to a global lifestyle brand, Allbirds has expanded its product categories to include running shoes, casual sneakers, slip-ons, and even apparel.


Allbirds in the UAE

The brand officially entered the UAE market in 2024 through a partnership with Alyasra Fashion, a leading fashion retail group in the region. This partnership ensures that UAE shoppers enjoy authentic products, regional support, and convenient access to the brand both online and offline.

Operated by Alyasra Fashion

Alyasra Fashion manages the Allbirds business in the UAE, overseeing operations, retail stores, customer support, and distribution. Their reputation in the Middle East fashion space guarantees a high-quality experience for Allbirds customers locally.


Retail Stores in the UAE

Allbirds currently operates two official stores in the UAE, allowing customers to try on products in person before making a purchase:

  • Dubai Mall – Located on the second floor with convenient access via the P7 Cinema Parking.

  • City Centre Mirdif – Found on the ground floor, accessible from the P7 Southern Entrance.

These stores showcase the complete Allbirds collection, allowing shoppers to explore different fits, colors, and materials.


Shopping Online at Allbirds UAE

Alongside physical stores, Allbirds has a dedicated UAE website where customers can browse, compare, and purchase from the comfort of home. The site offers:

  • Free delivery on orders above AED 250

  • Flexible payment options, including Buy Now, Pay Later services

  • Simple return and exchange processes


The Allbirds Product Range in the UAE

For Men

  • Everyday sneakers

  • Active shoes

  • Slip-ons

  • Hiking options

  • Bestsellers like Tree Runner, Tree Dasher 2, and Tree Runner Go

For Women

  • Everyday sneakers

  • Flats

  • Active shoes

  • Slip-ons

  • Hiking shoes

  • Bestsellers such as Tree Breezer, Tree Dasher 2, and SuperLight Tree Runner

For Kids

  • Little Kids and Big Kids collections

  • Socks designed for comfort and durability

Apparel & Accessories

  • Socks made with natural fibers

  • Lightweight tees designed for everyday comfort


Why Allbirds Works in the UAE Climate

The UAE’s hot weather makes breathable shoes essential. Allbirds’ eucalyptus-based Tree styles are designed for airflow and moisture control, making them ideal for warm days. Wool options offer coziness for cooler months or heavy air-conditioned environments.

Whether for casual wear, office settings, or active weekends, Allbirds’ versatility makes it a reliable choice for daily life in Dubai, Abu Dhabi, and beyond.


Care and Maintenance

Allbirds shoes are designed for practicality. Most styles are machine-washable, making it easy to keep them clean despite the dust and sand common in the UAE. Simply remove the insoles and laces, place the shoes in a laundry bag, wash on a gentle cycle, and air-dry.


Smart Savings with Allbirds UAE

Shopping smart is just as important as shopping stylishly. Here’s how UAE customers can maximize their savings on Allbirds purchases:

  1. Exclusive Coupon Code – Use the Allbirds UAE coupon “MM3” to receive an extra 10% discount on your order. The code is valid on the UAE website.

  2. Welcome Offers – First-time shoppers may find sign-up discounts when subscribing to the newsletter.

  3. Free Delivery Threshold – Orders above AED 250 qualify for free shipping, making it worthwhile to combine purchases.

  4. Seasonal Sales – Take advantage of events like the Dubai Shopping Festival, Ramadan sales, or National Day promotions.

  5. Try In-Store, Buy Online – Check your size in-store, then apply the coupon code online for additional savings.


Returns and Support in the UAE

Allbirds offers a 14-day return policy for unworn items in their original packaging. Exchanges and returns can be processed both online and at UAE stores. Customer support is handled locally by Alyasra Fashion, ensuring responsive assistance.


Choosing the Right Allbirds for You

  • Everyday Wear: Tree Runner for breathability and comfort.

  • Workouts & Long Walks: Tree Dasher 2 for added support.

  • Office-to-Evening: Tree Breezer flats for women.

  • Travel: Slip-Ons for convenience at airports.

  • Outdoor Trips: Hiking category shoes for added grip.

  • Kids: Durable and washable styles for everyday school use.


Why Allbirds Stands Out

  • Sustainability: Materials like SweetFoam® and merino wool highlight eco-friendly innovation.

  • Comfort: Cushioned soles and soft uppers make them ideal for long days.

  • Minimalist Design: Simple, versatile looks pair well with the UAE’s smart-casual dress codes.

  • Easy Upkeep: Machine-washable practicality makes them perfect for local conditions.

Read: How to save more at Level Shoes? 


Final Thoughts

Allbirds’ expansion into the UAE gives shoppers the chance to enjoy comfort, style, and sustainability without compromising on convenience. With Alyasra Fashion operating the brand locally, UAE customers benefit from dedicated stores, online access, and reliable after-sales support.

And for the smartest buy? Always remember to use the Allbirds coupon “MM3” at checkout to enjoy 10% extra savings.

Allbirds isn’t just about footwear—it’s about making better choices for your wardrobe and the planet. In the UAE, it’s now easier than ever to walk in comfort while shopping smart.