Back-to-school shopping in the UAE is more than just a seasonal ritual—it’s a full-on strategy. Families plan weeks, juggling growing kids’ shoe sizes, school sports requirements, and the inevitable debate between what students want and what schools actually allow.

In this annual rush, adidas UAE has positioned its Back to School Sale as a one-stop solution. The 2025 edition brings not only a broad range of student essentials—shoes, apparel, backpacks, and accessories—but also a clear savings formula: an extra 30% off applied automatically at checkout, plus the chance to stack an additional 10% discount with the promo code RAN18 during the sale.

Shoppers can find the latest codes and offers here: adidas UAE coupons page.

On top of that, adidas UAE has partnered with Tabby to make budgeting easier, offering the option to split payments into interest-free installments. Together, these layers of savings and flexibility mean families can stock up efficiently without overextending budgets.

This guide explores everything you need to know about the adidas Back to School Sale UAE 2025—from timing and discounts to product categories, practical tips, and how to structure your shopping cart for maximum value.

When the Sale Runs in the UAE

Back-to-school shopping in the UAE aligns closely with the academic calendar. Retail activity peaks in late July and August, with sales often extending into the first week of September. adidas UAE has consistently launched its Back to School campaign during this window, making it the prime time to secure essentials before classes begin.

For 2025, adidas UAE rolled out the campaign in late July, with promotions running heavily through August 2025. Parents should aim to lock in purchases no later than the final week of August to guarantee stock availability in popular sizes.

A practical approach is to stagger purchases:

  • Late July: Secure footwear and backpacks, as these sell out fastest.

  • Early August: Fill gaps in sports kits and PE wear.

  • Mid-August: Round out accessories like bottles, caps, and socks.

  • Late August: Use returns and exchanges if necessary to fine-tune sizes before school starts.

The Discount Structure

Automatic 30% Off

The centerpiece of the sale is simple and parent-friendly: an extra 30% discount automatically applied at checkout. Shoppers don’t need to enter a code—once eligible products are added to the shopping bag, the discount appears in the cart.

This applies across core back-to-school categories:

  • Shoes (daily wear, sports, and Originals silhouettes).

  • Apparel (tees, polos, shorts, track pants, hoodies, jackets, and full sets).

  • Accessories (backpacks, bottles, socks, and caps).

The extra 30% sits on top of any existing markdowns, which means some items receive double reductions: a sale price on the product page plus the automatic cart discount.

Extra 10% with Promo Code

On top of the automatic discount, adidas shoppers in the UAE can stack the GC Coupons promo code RAN18 during the Back to School Sale to get an additional 10% off.

Example:

  • A pair of sneakers listed at AED 300 → reduced to AED 210 after the 30% automatic discount → further reduced to AED 189 with the promo code RAN18.

Families shopping for multiple kids can see real savings compound this way.

Find the latest working promo code here: adidas UAE coupons page.

Flexible Installments with Tabby

adidas UAE also integrates Tabby at checkout, offering two flexible payment options:

  1. 4 interest-free installments, splitting your purchase into four equal payments.

  2. Monthly installments, starting as low as AED 24.40 per month, depending on order value.

This system is particularly useful for large families making multi-category purchases in one go. Parents can buy everything upfront while distributing the cost over time—without missing out on seasonal discounts.

Categories and Products Worth Buying

The adidas Back to School Sale covers every corner of the student’s wardrobe. Here’s what to prioritize.

Shoes

  1. Daily Sneakers for School

    • Durable rubber soles, reinforced toes, and neutral colorways (black, white, or grey).

    • Velcro closures for younger kids, lace-ups for teens.

  2. Teen Trend Picks

    • Original silhouettes like Stan Smith or Superstar appeal to style-conscious students.

    • These double as casual wear for weekends, making them versatile investments.

  3. Sports Shoes

    • Football boots, basketball sneakers, or running trainers ,depending on after-school activities.

    • Ensure they comply with school rules (e.g., non-marking soles for indoor use).

Apparel

  1. T-Shirts and Polos

    • Basics in multi-packs, breathable fabrics, and logo tees for teens.

  2. Bottoms

    • Track pants, shorts, and joggers for both daily wear and PE.

    • Slim-fit track pants in neutral shades often pass school dress codes.

  3. Hoodies and Jackets

    • Lightweight options suitable for air-conditioned classrooms.

    • Zipped styles work well for layering.

  4. Matching Sets for Younger Kids

    • Pre-paired outfits (tee + shorts) simplify morning routines.

Accessories

  1. Backpacks

    • Padded straps, laptop sleeves, and durable bases.

    • Wide variety in sizes to suit different age groups.

  2. Water Bottles

    • BPA-free and stainless-steel options designed for the UAE’s hot climate.

  3. Socks and Caps

    • Multi-packs reduce mid-term replenishment runs.

    • Caps are useful for sports days and after-school practice.

Savings Strategy for Families

When shopping during the adidas Back to School Sale, combine three tactics:

  1. Use Category Filters

    • Start from the “Back to School” hub.

    • Filter by size and gender to reduce browsing time.

  2. Stack Discounts

    • Rely on the 30% auto-discount, then apply promo code RAN18 for another 10%.

  3. Leverage Installments

    • For large orders, activate Tabby’s 4 interest-free payments to spread costs while still receiving full discounts upfront.

How to Organize Your Cart

  • Per child: allocate one pair of daily sneakers, one PE pair, five school-day tops, two bottoms, one hoodie, one backpack, one bottle, and three multi-packs of socks.

  • Per teen: add one trend pick (e.g., Originals sneakers or a logo hoodie) to balance style and practicality.

  • For families: consolidate everything into a single cart to exceed free shipping thresholds and maximize code usage.

Read: adidas Saudi Shopping Guide

Frequently Asked Questions

Is the 30% discount automatic?

Yes, it’s applied in the shopping cart without a code.

Can I stack the promo code?

Yes. Enter RAN18 for an additional 10% discount in the UAE.

Does Tabby charge interest?

No, both the 4-payment split and monthly installment options are interest-free.

What if sizes don’t fit?

adidas UAE allows returns within its standard window. Keep tags on until fittings are confirmed.

When does the sale end?

Typically, by early September, though, the strongest stock is available in August.

Final Thoughts

The adidas Back to School Sale UAE 2025 is built for families juggling budgets, school dress codes, and style preferences. With 30% off automatically applied in cart, the ability to stack an extra 10% off using the code RAN18, and the flexibility of Tabby installments, the sale offers practical value across shoes, apparel, and accessories.

Parents can plan efficiently, teens get the styles they want, and younger students walk into classrooms with durable gear designed to last the term.

For the latest promo codes during the sale, check the adidas UAE coupons page.