Chocolate is more than just a sweet treat in the UAE. It is part of cultural celebrations, family gatherings, gift-giving traditions, and everyday indulgence. From luxury pralines wrapped in gold foil to bite-sized minis for lunchboxes, the UAE market has one of the widest selections of chocolates in the region. Supermarkets, hypermarkets, and online platforms like Noon, Carrefour, Amazon, and Lulu Hypermarket make it easy to find global favorites at competitive prices.

This guide explores the ten best chocolate brands ranked in order of popularity and overall value, with detailed descriptions of taste, formats, typical pricing, and places to buy. It also highlights practical savings tips, gifting occasions, and smart ways to use coupons to reduce costs.

How We Selected the Top Chocolates

  1. Popularity among UAE shoppers, especially in Dubai, Abu Dhabi, and Sharjah.

  2. Quality and consistency of taste.

  3. Suitability for gifting and sharing.

  4. Variety of formats and pack sizes.

  5. Affordability and availability across the UAE.

Prices in the UAE can fluctuate depending on promotions, but they usually remain within a fairly predictable range. Seasonal events such as Eid, Ramadan, Diwali, Valentine’s Day, and Christmas often bring large discounts on chocolates.

Exclusive Savings Tip

When shopping for chocolates online in the UAE, especially through Noon, you can use the Noon coupon code “VG10” to receive additional cashback on your order. This works on top of existing discounts and is a reliable way to maximize savings while stocking up on chocolates for yourself or for gifting.

Top 10 Chocolate Brands in the UAE

1. Ferrero Rocher Chocolate

Ferrero Rocher

Ferrero Rocher is the most popular gifting chocolate in the UAE. Each piece combines a whole hazelnut, a crispy wafer shell, hazelnut cream, and a smooth milk chocolate coating, topped with chopped hazelnuts.

It is the perfect choice for dinner invitations, festive hampers, and corporate gifting. Available in boxes of 16, 24, and larger seasonal assortments, Ferrero Rocher typically sells for around AED 42 for a 24-piece box.

Savings tip: Buy the 24-piece box instead of the smaller 16-piece pack, as the per-piece cost is much lower.

2. Twix Original Chocolate Miniatures

Twix

Twix Miniatures are loved for their crunchy shortbread biscuit, gooey caramel, and milk chocolate coating. The miniature packs make them perfect for sharing in office settings or filling candy bowls at home.

A 150 g pouch generally costs between AED 16 and 20.

Savings tip: Stock up during bundle promotions. Twix often comes as part of multi-brand deals with Snickers, Mars, and Galaxy.

3. Galaxy Smooth Milk Chocolate Bar

Galaxy

Galaxy is a household name in the UAE. Known for its silky, melt-in-the-mouth texture, Galaxy Smooth Milk is one of the most frequently purchased chocolate bars in supermarkets. It also doubles up as a popular baking ingredient.

A 100 g bar usually costs around AED 17. Smaller bars and multipacks are available at slightly lower unit prices.

Savings tip: Buy Galaxy in multipacks for better value. It is often included in back-to-school and Ramadan grocery promotions.

4. Bounty Coconut Milk Chocolate Duo Bar

Bounty is the ultimate tropical chocolate with a moist coconut filling wrapped in milk chocolate. The Duo format (57 g), with two smaller bars inside, is ideal for quick snacking and sharing.

A single bar sells for about AED 5.25. Multipacks such as 5 x 57 g or 24 x 57 g cartons are much more economical.

Savings tip: Always compare single-bar pricing against multipacks. The 24-bar carton brings down the price per bar significantly.

5. Kinder Bueno Milk Chocolate Bar

Kinder

Kinder Bueno is lighter than most filled chocolates. It features a crisp wafer shell, smooth hazelnut cream, and a thin milk chocolate layer.

A twin-bar pack costs around AED 3 to 5, while a 10-bar multipack is usually priced between AED 15 and 17.

Savings tip: Buy the 10-bar multipack for family consumption. Single bars are best for on-the-go purchases but are more expensive per gram.

6. Merci Finest Selection

Merci is the chocolate you choose when you want to express gratitude. Each elegant box contains individually wrapped pralines in multiple flavors such as almond, hazelnut, and coffee cream.

The 400 g box generally costs around AED 47.

Savings tip: Stock up during festive periods such as Eid and Christmas when Merci boxes are discounted in bulk.

7. Toblerone Swiss Milk Chocolate

Toblerone, with its triangular shape and honey-almond nougat pieces, is a global favorite and a best-seller in UAE duty-free shops. The 360 g bar is one of the most popular gift sizes.

Pricing ranges from AED 28 in hypermarkets to nearly double in quick delivery apps.

Savings tip: Avoid buying Toblerone on instant delivery apps unless you need it urgently. Hypermarkets usually sell it for half the price.

8. Cadbury Dairy Milk Hazelnut Mini Chocolate

Cadbury is the most comforting chocolate for many shoppers. The Hazelnut Mini bag combines the classic sweet Cadbury taste with a nutty crunch.

A 156 g bag sells for around AED 17 to 18.

Savings tip: Cadbury minis are almost always included in mix-and-match promotions at Carrefour.

9. Hershey’s Kisses

Hershey’s Kisses are iconic bite-sized chocolates wrapped in foil. Available in multiple flavors, they are perfect for baking or filling jars at home and in the office.

A 150 g bag sells for around AED 17. Larger bundles such as 325 g bags are available for under AED 30.

Savings tip: Hershey’s Kisses are excellent for bulk purchasing during seasonal promotions, especially for home bakers.

10. Nutella B-Ready Chocolate Hazelnut Wafer Bar

Nutella B-Ready offers the popular Nutella spread in a wafer bar format, making it a clean and portable snack. Each bar is filled with Nutella and puffed wheat crisps.

A single bar costs around AED 2.3, while a 10-pack costs about AED 20.

Savings tip: Always buy the 10-pack, as single bars are significantly more expensive per piece.

Price Overview

  • Ferrero Rocher 24 pieces: AED 42

  • Twix Miniatures 150 g: AED 16 to 20

  • Galaxy Smooth Milk 100 g: AED 17

  • Bounty Duo 57 g: AED 5.25

  • Kinder Bueno twin bar: AED 3 to 5

  • Merci Finest Selection 400 g: AED 47

  • Toblerone 360 g: AED 28 to 30

  • Cadbury Hazelnut Minis 156 g: AED 17 to 18

  • Hershey’s Kisses 150 g: AED 17

  • Nutella B-Ready 10 pack: AED 20

Best Chocolate for Every Occasion

  • Thank-you gifts: Ferrero Rocher, Merci

  • Office sharing: Twix Miniatures, Cadbury Minis, Hershey’s Kisses

  • School snacks: Kinder Bueno, Nutella B-Ready, Bounty Duo

  • Personal indulgence: Galaxy Smooth Milk, Toblerone

Smart Savings Tips for Chocolate Shopping

  1. Compare prices across Carrefour, Lulu, Spinneys, and Amazon before ordering.

  2. Stock up during Ramadan, Eid, and Diwali when promotions are strongest.

  3. Buy multipacks instead of singles for better value.

  4. Avoid last-minute quick-commerce unless necessary, as prices can be higher.

  5. Always apply coupons from GC Coupons, especially Noon’s VG10, which gives cashback on your order in the UAE.

Read: Samsung Watch8 Shopping Guide for the UAE

Final Thoughts

Chocolate in the UAE is not just about indulgence but also about tradition and hospitality. Whether you are hosting friends, preparing for a festive season, or just looking for a small personal treat, the ten brands listed here cover every possible need.

For gifting, Ferrero Rocher and Merci remain unbeatable choices. For personal enjoyment, Galaxy and Bounty are everyday staples. For school and office, Kinder Bueno, Twix Miniatures, and Nutella B-Ready are reliable and fun.

Before placing your next order online, remember to visit GC Coupons and use the Noon coupon VG10 for additional cashback. Stacking this with seasonal discounts is the best way to enjoy premium chocolates in the UAE without overspending.