The UAE is home to some of the world’s most iconic shopping malls, and every September, these malls transform into launch hubs for Apple’s newest iPhone. In 2025, the iPhone 17 series will be no different. From Dubai Mall to Yas Mall, Apple’s retail partners prepare for long lines, bustling crowds, and the excitement of customers eager to get their hands on the latest technology.

This guide focuses on the physical stores and mall-based retailers in the UAE where the iPhone 17 series will be available. Whether you want the signature Apple Store launch-day buzz, the reliability of electronics giants like Sharaf DG and Jumbo, or the accessibility of Carrefour hypermarkets, this editorial covers it all.


Apple Stores in the UAE

Apple’s own stores remain the premier destinations for iPhone launches. They provide the broadest availability, premium shopping experiences, and exclusive AppleCare+ services.

1. Apple Store – The Dubai Mall

  • Location: Downtown Dubai

  • Why shop here: One of the most iconic Apple Stores in the region. Expect large launch-day crowds, but also the widest selection of colors and storage options.

  • Services: AppleCare+, installment options, and personal setup assistance.

2. Apple Store – Mall of the Emirates, Dubai

  • Location: Al Barsha

  • Why shop here: A more convenient option for residents in central and west Dubai. Often less crowded than the Dubai Mall.

  • Services: Same-day pickup for online pre-orders, trade-in programs, and engraving services.

3. Apple Store – Yas Mall, Abu Dhabi

  • Location: Yas Island

  • Why shop here: The largest Apple Store in Abu Dhabi, catering to both city residents and tourists on Yas Island.

  • Services: Trade-in options, workshops, and easy installment plans.

4. Apple Store – The Galleria Al Maryah Island, Abu Dhabi

  • Location: Al Maryah Island

  • Why shop here: A premium shopping environment in one of Abu Dhabi’s luxury malls.

  • Services: AppleCare+, premium accessories, and in-store demo sessions.


Sharaf DG

Sharaf DG is one of the UAE’s largest electronics retailers and a major Apple partner. Its mall-based stores are popular launch-day destinations.

  • Key Locations: Dubai Mall, Mall of the Emirates, Times Square Center, City Centre Deira, City Centre Mirdif, Sahara Centre (Sharjah), Abu Dhabi Mall.

  • Launch-day benefits:

    • Pre-order booking and deposits available in-store.

    • Accessory bundles like cases or chargers.

    • Competitive trade-in programs.

    • Bank installment options (up to 24 months).

Sharaf DG stores in Dubai Mall and Mall of the Emirates are typically among the busiest on launch day.


Jumbo Electronics

Jumbo Electronics has been a household name in the UAE for decades. As an Apple-authorized reseller, Jumbo’s mall outlets play a major role during new iPhone launches.

  • Key Locations: Mall of the Emirates, City Centre Mirdif, Ibn Battuta Mall, Dubai Festival City Mall, Marina Mall (Abu Dhabi), Al Wahda Mall (Abu Dhabi).

  • Launch-day benefits:

    • Reliable availability of all models and finishes.

    • Extended service packages and insurance.

    • Bundled accessory discounts.

    • Strong after-sales support.

Jumbo is especially popular with families in Abu Dhabi thanks to its large presence in capital-city malls.


Virgin Megastore

Virgin Megastore blends lifestyle shopping with tech. Known for its vibrant in-store atmosphere, Virgin stores are also official Apple partners.

  • Key Locations: Mall of the Emirates, Dubai Mall, Yas Mall, City Centre Mirdif, Mercato Mall, Marina Mall (Abu Dhabi).

  • Launch-day benefits:

    • Installment options through banks and buy-now-pay-later providers.

    • Lifestyle-focused bundles like music or entertainment vouchers.

    • Click & Collect services for customers who pre-book.

    • Personalised in-store assistance.

Virgin Megastore outlets attract younger crowds, making them a lively destination for iPhone launches.


Carrefour Hypermarkets

Carrefour hypermarkets across UAE malls are authorized Apple resellers, making them an easy and accessible choice for buying iPhones.

  • Key Locations: Mall of the Emirates, City Centre Deira, City Centre Mirdif, Dubai Festival City, Marina Mall (Abu Dhabi), Sahara Centre (Sharjah).

  • Launch-day benefits:

    • Competitive pricing on launch-week stock.

    • Loyalty program rewards and cashback.

    • Discounts on accessories when purchased with iPhones.

    • Convenient for families who combine grocery and tech shopping.

Carrefour is particularly attractive for customers outside Dubai and Abu Dhabi who want reliable access to new Apple products.


Emax

Emax, another well-known electronics retailer, has stores in several malls across the UAE.

  • Key Locations: Mall of the Emirates, Oasis Mall, City Centre Sharjah.

  • Launch-day benefits:

    • Authorized Apple reseller with warranty coverage.

    • Trade-in programs for older iPhones.

    • Accessory promotions.

    • Mall-based convenience for shoppers in Sharjah.


iStyle

iStyle is an Apple Premium Reseller with a strong presence in UAE malls.

  • Key Locations: Dubai Mall, Mall of the Emirates, Abu Dhabi Mall, Marina Mall.

  • Launch-day benefits:

    • Premium Apple shopping experience outside Apple’s own stores.

    • Wide range of official Apple accessories.

    • Extended warranty and service packages.

    • Financing options with local banks.

iStyle is often less crowded than Apple Stores, making it a good option for customers who want a calmer shopping experience.


Plug Ins

Plug Ins is another established electronics retailer that carries iPhones during launch periods.

  • Key Locations: Dubai Festival City, other mall-based outlets.

  • Launch-day benefits:

    • Reliable availability of base and Pro models.

    • Accessory bundles.

    • Warranty-backed products.


Jacky’s Electronics

Jacky’s Electronics is one of the UAE’s oldest electronics retailers, with mall stores that continue to attract loyal customers.

  • Key Locations: Ibn Battuta Mall, City Centre Deira, City Centre Mirdif.

  • Launch-day benefits:

    • Familiarity with UAE shoppers.

    • Special promotions during Apple launches.

    • Trade-in options.


Carrier Stores (e& and du)

Both major telecom providers in the UAE—e& (Etisalat by e&) and du—operate multiple mall-based stores. They are an excellent choice for customers who want to pay in installments or bundle an iPhone with a mobile plan.

  • du Store Locations: Mall of the Emirates, Dubai Mall, Ibn Battuta Mall, Yas Mall, Marina Mall.

  • e& Store Locations: Dubai Mall, Mall of the Emirates, Abu Dhabi Mall, Yas Mall, City Centre Mirdif.

Carrier Benefits:

  • Flexible installment plans (12–24 months).

  • Trade-in credit for older devices.

  • Bundled offers with free data or Apple services.

  • Easy eSIM activation and setup.


Tips for Buying the iPhone 17 in UAE Malls

  1. Pre-order early: In-store deposits fill up quickly, especially for Pro Max models.

  2. Choose less crowded malls: For shorter lines, try locations like Mercato, Oasis Mall, or City Centre Sharjah.

  3. Compare trade-in values: Different retailers and carriers offer varying credit for older iPhones.

  4. Look for bundle perks: Some malls provide free accessories, gift vouchers, or extended warranty.

  5. Installment plans: Nearly all mall-based retailers partner with UAE banks for 0% installment offers.

Read: Where to purchase the iPhone 17 series in the UAE? 


Conclusion

The iPhone 17 series will be available across the UAE’s biggest and busiest shopping malls. From flagship Apple Stores in Dubai and Abu Dhabi to electronics retailers like Sharaf DG, Jumbo, Virgin Megastore, and Carrefour, shoppers will have no shortage of reliable options. Additional retailers like Emax, iStyle, Plug Ins, and Jacky’s, along with carrier stores from e& and du, ensure widespread coverage across all emirates.

For UAE buyers, launch-day planning is key: know your preferred model, choose your store, and be ready for long lines. By shopping smart and comparing offers across malls, you can get the best possible value on your iPhone 17.