The UAE’s iconic malls transform every September into bustling launch venues for Apple’s latest iPhones. In 2025, the iPhone 17 series adds to that excitement. From the grand Apple Stores to electronics giants like Sharaf DG and Carrefour, here’s your go-to guide for where to buy—with a complete price breakdown included.

iPhone 17 Series Overview & UAE Pricing

Apple’s new lineup comprises four key models:

  • iPhone 17 – 256 GB & 512 GB; starting at AED 3,399

  • iPhone 17 Air – 256 GB, 512 GB & 1 TB; starting at AED 4,299

  • iPhone 17 Pro – 256 GB, 512 GB & 1 TB; starting at AED 4,699

  • iPhone 17 Pro Max – 256 GB, 512 GB, 1 TB & 2 TB (new top tier); starting at AED 5,099, topping AED 8,499 for 2 TB

Pre-orders start September 12, and devices are widely available from September 19.

Full Price Table (UAE Launch Pricing)

Model Storage Price (AED)
iPhone 17 256 GB 3,399
  512 GB 4,249
iPhone 17 Air 256 GB 4,299
  512 GB 5,149
  1 TB 5,999
iPhone 17 Pro 256 GB 4,699
  512 GB 5,549
  1 TB 6,399
iPhone 17 Pro Max 256 GB 5,099
  512 GB 5,949
  1 TB 6,799
  2 TB 8,499

Apple Stores in the UAE

Apple’s flagship locations remain the most reliable launch-day options, offering the full range of iPhone 17 models in all available storage tiers.

  • Apple Store – The Dubai Mall: The busiest launch-day store with full availability, AppleCare+, installments, and setup support.

  • Apple Store – Mall of the Emirates, Dubai: Slightly less crowded, with same-day pickup, trade-in, and engraving services.

  • Apple Store – Yas Mall, Abu Dhabi: The largest Apple Store in Abu Dhabi with trade-in options, workshops, and installment plans.

  • Apple Store – The Galleria Al Maryah Island, Abu Dhabi: A premium shopping environment for a quieter launch-day experience.

Sharaf DG

Sharaf DG is one of the UAE’s biggest electronics retailers and a long-time Apple partner.

Key locations: Dubai Mall, Mall of the Emirates, Times Square Center, City Centre Deira, City Centre Mirdif, Sahara Centre (Sharjah), Abu Dhabi Mall.

Launch-day benefits:

  • Pre-order deposits

  • Accessory bundles

  • Trade-in programs

  • 0% installment plans

Jumbo Electronics

Jumbo Electronics is another major Apple reseller.

Key locations: Mall of the Emirates, City Centre Mirdif, Ibn Battuta Mall, Dubai Festival City Mall, Marina Mall (Abu Dhabi), Al Wahda Mall (Abu Dhabi).

Launch-day benefits:

  • Wide availability of models and finishes

  • Insurance options

  • Bundled accessory discounts

  • Strong after-sales support

Virgin Megastore

Virgin Megastore offers a vibrant atmosphere for launch day, blending lifestyle shopping with tech.

Key locations: Mall of the Emirates, Dubai Mall, Yas Mall, City Centre Mirdif, Mercato Mall, Marina Mall (Abu Dhabi).

Launch-day benefits:

  • Installment plans and buy-now-pay-later options

  • Entertainment bundles

  • Click-and-collect services

  • Personalized assistance

Carrefour Hypermarkets

Carrefour hypermarkets are accessible and convenient, especially for families.

Key locations: Mall of the Emirates, City Centre Deira, City Centre Mirdif, Dubai Festival City, Marina Mall (Abu Dhabi), Sahara Centre (Sharjah).

Launch-day benefits:

  • Competitive launch-week pricing

  • Loyalty rewards and cashback

  • Discounts on accessories

  • Easy grocery and tech shopping in one stop

Other Mall-Based Retailers

  • Emax: Mall of the Emirates, Oasis Mall, City Centre Sharjah. Offers trade-in and promotions.

  • iStyle: Dubai Mall, Mall of the Emirates, Abu Dhabi Mall, Marina Mall. Premium Apple reseller with accessories and financing.

  • Plug Ins: Dubai Festival City and other malls. Reliable stock and warranty-backed sales.

  • Jacky’s Electronics: Ibn Battuta Mall, City Centre Deira, City Centre Mirdif. Known for promotions and trade-in programs.

Carrier Stores

Both e& (Etisalat by e&) and du are excellent choices for those seeking installment and bundle plans.

  • du locations: Mall of the Emirates, Dubai Mall, Ibn Battuta Mall, Yas Mall, Marina Mall

  • e& locations: Dubai Mall, Mall of the Emirates, Abu Dhabi Mall, Yas Mall, City Centre Mirdif

Benefits:

  • Flexible 12–24 month installments

  • Trade-in credits

  • Bundled mobile plans with data and Apple services

  • Fast eSIM activation

Tips for Buying iPhone 17 in UAE Malls

  • Pre-order early, especially for Pro Max and 2 TB models

  • Visit less crowded malls like Oasis Mall or Mercato Mall for shorter queues

  • Compare trade-in offers across Apple, carriers, and retailers

  • Look for bundles at Virgin, Jumbo, and Carrefour

  • Use 0% installment plans, which are widely available across banks and retailers

  • Remember, all models are eSIM-only, making activation simple at Apple and carrier outlets

Conclusion

From AED 3,399 for the iPhone 17 to AED 8,499 for the 2 TB iPhone 17 Pro Max, UAE shoppers have an extensive range of choices across Apple Stores, Sharaf DG, Jumbo, Virgin Megastore, Carrefour, and other electronics retailers, as well as carrier stores from e& and du. With smart planning and awareness of launch-day perks, you can secure the best value and experience when buying Apple’s newest flagship.