Introduction

In the vibrant shopping scene of the Middle East, three fashion brands stand firmly in the spotlight: Splash, Centrepoint, and Max Fashion. All three are owned by the Landmark Group, a retail powerhouse, yet each offers a distinct experience tailored to different types of shoppers.

This comprehensive guide dives into:

  • The origins and unique positioning of each brand

  • Store coverage across the UAE, Saudi Arabia, and the wider GCC

  • The product categories they offer and what sets them apart

  • Benefits and standout qualities of each

  • Smart money-saving tips and seasonal strategies

  • Return, delivery, and loyalty features

  • How to combine coupon codes with family-friendly promotions

Let’s explore how you can save smartly—whether you’re shopping for trend-led outfits, essentials for your kids, or your entire family at once.

The Landmark Group Connection

All three brands—Splash, Centrepoint, and Max Fashion—operate under the Landmark Group, founded in 1973 by Micky Jagtiani. With over 2,200 stores across 21 countries, Landmark is known for creating brands that suit diverse segments: youth fashion, middle-market essentials, family fashion, home décor, and more.

Splash launched in 1993, targeting youthful trends. Max Fashion followed in 2004 with value-first essentials, and Centrepoint emerged in 2005 as a multi-brand, one-stop retail hub that houses Splash, Max, Lifestyle, Babyshop, and more.

Brand Overview & Store Footprint

Splash

  • Launch: 1993 in Sharjah

  • Focus: Trend-led fashion for men, women, and teens

  • Range: Apparel, accessories, footwear, sunglasses, small beauty lines

  • Design: Youthful, fast-changing seasonal collections

  • Coverage: ~33 stores in UAE, ~78 in KSA, plus others in Kuwait (~13), Bahrain (~9), Qatar (~3), Oman (~5)—total over 140 GCC stores

Centrepoint

  • Launch: 2005

  • Concept: Multi-brand family mega-store

  • Range: Family fashion (via Splash & Max), kids gear, home décor, beauty, footwear

  • Design: Convenient large-format stores catering to all household members

  • Coverage: Approximately 138 outlets across the GCC

Max Fashion

  • Launch: 2004 in Abu Dhabi

  • Focus: Essentials and basics at low prices

  • Range: Casualwear, modest fashion, kidswear, footwear, and accessories

  • Design: High-volume styles, multi-buy deals, repeat bestsellers

  • Coverage: Dozens across GCC, part of the 500‑plus store network worldwide

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What They Sell: A Category Comparison

Brand Key Categories Style Focus
Splash Trend-driven wear, denim, accessories, eyecare Fashion-forward & youthful
Centrepoint Family fashion, kids’ gear, home décor, beauty Multi-brand experience
Max Fashion Basics, bundles, modest wear, active styles Practical & budget-conscious

  • Splash excels in seasonal collections, seasonal prints, and accessories that appeal to young adults.

  • Centrepoint brings all Landmark fashion brands under one roof—ideal for families or gifting heavy shopping trips.

  • Max Fashion offers reliable basics, a strong sizing range, and unbeatable deals like 3-for-99 packs.

Top 10 Reasons Shoppers Prefer Each Brand

Splash

  1. Consistent fashion-newness with multiple seasonal drops

  2. Edgy accessories and sunglasses

  3. Sustainable capsule collections in selected lines

  4. Youth-targeted styles are ideal for university-age and up

  5. Trend campaigns sync with global fashion norms

Centrepoint

  1. Family-oriented shopping—complete family needs in one visit

  2. Shukran loyalty points are accepted across all Landmark brands

  3. Homeware and gifting sections included

  4. Seasonal décor and fashion under the same roof

  5. Multiple brands under one loyalty/checkout system

Max Fashion

  1. Everyday essentials at very low price points

  2. Multi-buy offers, e.g., 3 for AED 99

  3. Strong, modest wear and a casual wardrobe foundation

  4. Reliable universal sizing and a wide range

  5. Frequent clearance and end-of-season markdowns

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Price, Promotions & App Features

  • All three brands participate heavily in seasonal campaigns like Ramadan, Eid, and White Friday, often offering up to 70% discounts.

  • They support mobile apps that provide app-only coupons, flash sale alerts, and streamlined checkout.

  • GC Coupons frequently offers additional promo codes that stack with sales:

    • Splash: Apply codes to further reduce already discounted items

    • Centrepoint: coupons combine well with multi‑item promotions

    • Max: Bundle deals often become cheaper when coupon codes are applied

Loyalty & Return Insights

  • Shukran Loyalty: Unified points platform for Splash, Centrepoint, Max, Babyshop, and Lifestyle. Points convert to discounts on future purchases.

  • Returns: Most GCC outlets and online orders support 14–30 day return windows, dependent on the exact country policy.

  • Delivery: Free shipping is available above the minimum cart value. Centrepoint offers click-and-collect through its flagship store locations.

  • Payment Options: Accept credit, debit, COD (in select stores/markets), and offers like buy-now-pay-later via Tabby or Tamara.

Smart Shopping Hacks

  1. Use Shukran points on already discounted items to double your savings.

  2. Sync your major purchases with outlet events like UAE National Day, Qatar National Day, or KSA Saudi Founding Day for deeper discounts.

  3. Add favorites early in mobile apps—many brands send push rewards for wishlisted items.

  4. Shop clearance racks in-store for Max Fashion basics—these often match online prices.

  5. Buy in bulk—for example, socks, tees, or leggings from Max—to meet free delivery thresholds.

  6. Centrepoint’s cart will suggest related Landmark brands—use these cross-promotions.

  7. Read product card filters (“New Arrival”, “Best Seller”, “Shukran Bonus”).

  8. Browse Centrepoint sale flyers for national or city-specific offers.

  9. Check size availability online before visiting a store to confirm stock.

  10. Follow GC Coupons for codes that provide an extra 10–20% off after Black Friday or Ramadan campaigns.

Store Footprint & Accessibility

UAE

  • Splash: ~33 stores across major emirates

  • Centrepoint: ~25+ stores with all Landmark brands

  • Max: Dozens, especially in malls and outlet centers

Saudi Arabia

  • Splash: ~78 stores in Riyadh, Jeddah, Dammam, etc.

  • Centrepoint: ~40+ family-mega outlets across major cities

  • Max: Strong presence in shopping malls and retail districts

Other GCC Countries (Kuwait, Bahrain, Qatar, Oman)

  • Splash: Regional coverage ranging from 3–13 stores

  • Centrepoint: Presence in key malls

  • Max: Significant deployment, especially in malls and outlets

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Final Take: Who Delivers the Best Value?

  • Splash is ideal for trend-driven shoppers who want fresh seasonal styles and accessories.

  • Centrepoint makes sense for families or multi-purpose shopping visits.

  • Max Fashion wins if your priority is practical, everyday value, and basics.

Each brand offers specific strengths, but smart shoppers will often mix shopping between them depending on the occasion and timing. When retailers hold seasonal events, combining app-only deals, coupon stacking, and Shukran point redemption amplifies savings.

Explore current coupon codes to make your shopping even smarter: