As August rolls in and the UAE’s summer holidays begin to wind down, parents across the Emirates begin preparing for one of the busiest shopping seasons of the year: Back to School. From backpacks and lunch boxes to laptops, uniforms, and sneakers, there’s a lot to buy — and thankfully, a lot to save. Many of the UAE’s top retailers launch dedicated Back-to-School sales in August, offering massive discounts and bundle offers that cater to students of all ages.

Whether you’re shopping for toddlers heading to preschool or teens starting high school, this guide covers everything you need to know about the best Back to School deals in the UAE — including verified promo codes, retailer highlights, and smart saving tips.

Why Back to School Season Is a Big Deal in the UAE

Back to School isn’t just a retail moment — it’s a national shopping event. Retailers like Noon, Centrepoint, Mumzworld, and Sun & Sand Sports plan months in advance to cater to this specific season. The demand for school supplies, gadgets, clothing, and footwear peaks during this period, and UAE shoppers can enjoy major deals both in-store and online.

Brands typically offer up to 70% off select categories, and online platforms provide exclusive promo codes that go beyond these listed discounts.

Top Retailers Participating in the UAE Back-to-School Campaign

Here are some of the biggest names offering special Back to School sales this year:

  • Noon

  • Amazon.ae

  • Centrepoint

  • Max Fashion

  • adidas

  • Mumzworld

  • Sun & Sand Sports

  • Jumbo Electronics

  • FirstCry

  • Namshi

  • Under Armour

  • R&B Fashion

  • Jashanmal

  • Apple (Authorised UAE retailers)

Many of these brands are offering not only site-wide discounts but also extra perks like free shipping, free returns, and bundle deals.

1. Noon Back to School Sale

Noon is running a massive Back to School campaign this August with offers on:

  • Stationery & school supplies

  • Kids’ fashion

  • Laptops, tablets & wearables

  • Backpacks & lunch kits

Exclusive Promo Code: Use VG10 to get 5% extra cashback on top of the sale price.

This code works across most categories included in the Back to School collection.

For verified Noon promo codes, visit our dedicated Noon offers page for August.

2. Mumzworld Back to School Offers

A go-to platform for UAE parents, Mumzworld has launched a special collection of school-ready essentials, including:

  • Backpacks & lunchboxes

  • Water bottles

  • Kids’ shoes & uniforms

  • Arts and crafts supplies

Exclusive Promo Code: Apply BB30 to get 10% extra discount up to 40 AED during the sale.

This is perfect for parents who are stocking up on essentials for younger children.

Don’t miss other offers on our Mumzworld promo code section with hand-checked coupons for August 2025.

3. Sun & Sand Sports: Activewear for Students

If you’re shopping for PE kits, sneakers, or athletic gear, Sun & Sand Sports is a top pick. Their Back to School collection includes:

  • Kids’ sportswear

  • School-appropriate sneakers

  • Sports accessories & backpacks

Exclusive Promo Code: Use ABC18 to get 10% off, up to 100 AED during the campaign.

This offer applies to most regular-priced and sale items in the Back to School category.

Get more details and updated offers on our Sun & Sand Sports coupon page.

4. Centrepoint & Max Fashion: Uniforms + Daily Wear

Centrepoint is a one-stop shop for families with multiple kids. It includes Babyshop, Splash, and Shoe Mart under its umbrella. Max Fashion also runs Back-to-School promotions during August.

Deals to look out for:

  • Kids’ uniforms and smart-casuals

  • Affordable daily wear

  • School shoes and sandals

Expect up to 60% off + free shipping offers across select categories.

5. adidas & Under Armour: Premium Picks for Teens

For older students and teenagers looking for trendier gear, adidas and Under Armour are popular picks. These brands often release:

  • Limited-time bundles

  • Discounted sneakers

  • Branded backpacks

  • Activewear sets

Look out for flash sales on select days in August.

6. FirstCry & R&B Fashion: Budget-Friendly Options

FirstCry caters to toddlers and preschoolers, while R&B Fashion is ideal for budget-conscious families buying clothing in bulk.

Highlights include:

  • Printed lunch bags and backpacks

  • Cotton T-shirts and school basics

  • Buy 2 Get 1 Free deals

7. Amazon.ae & Jumbo: Tech Essentials

Electronics become crucial at the start of the academic year. Whether your child needs a Chromebook, tablet, or headphones, Amazon.ae and Jumbo Electronics are worth checking.

Popular items on sale:

  • Laptops under AED 1500

  • Tablets with bundled cases

  • Smart watches for students

  • Power banks and accessories

Amazon also runs exclusive deals on Kindle, Fire tablets, and Echo devices in August.

8. Namshi, Jashanmal, and Apple

Namshi’s Back to School campaign includes fashion, backpacks, and sneakers for teens. Jashanmal often discounts travel bags and school luggage. Apple-authorised resellers in the UAE occasionally offer student bundles (such as free AirPods with iPads) in August.

Tips to Maximise Your Savings This Back to School Season

  • Use promo codes smartly: Many websites allow stacking discounts on top of sale prices. Always test codes like VG10, BB30, and ABC18 before checking out.

  • Shop early in August: Inventory starts to run low closer to the school year. Early shoppers get more choices.

  • Bundle where possible: Retailers like Centrepoint and Mumzworld offer multi-item discounts.

  • Track prices: Use apps or wishlists to monitor price drops.

  • Install the GC Coupons App: Get instant access to codes that work, without hunting across websites. It’s free on Google Play and iOS.

Final Thoughts

The Back to School season in the UAE is a prime opportunity to shop smarter, especially when you’re buying for multiple children. With dozens of retailers offering dedicated sales and GC Coupons providing verified, exclusive promo codes, August is the best time to save.

Don’t forget to bookmark GC Coupons and explore our regularly updated listings. Whether you’re buying a pair of school shoes or a high-end tablet, a working code can shave off real dirhams from your cart — and in this economy, every bit counts.