THAT Concept Store is one of the UAE’s most unique multi-brand destinations, blending fashion, beauty, lifestyle, and home into one seamless shopping experience. Whether you visit their striking physical stores in Dubai or shop their sleek website and mobile app, you’ll notice that the experience feels less like browsing a catalogue and more like flipping through a curated magazine.

This guide is designed for beginners who want to shop online at THAT Concept Store confidently and effectively, from discovering products to saving money with coupon codes.

1) About THAT Concept Store

THAT Concept Store was launched by Majid Al Futtaim Lifestyle as a new-generation shopping concept designed to merge online and offline experiences. The retailer started as a digital-first brand, launching its mobile app in 2020 before opening physical stores shortly after.

The store is known for bringing together an exciting mix of international labels, regional designers, emerging talent, and curated seasonal edits that make shopping easy and inspiring.

2) Physical Presence in Dubai

While its online store and app attract much of the attention, THAT also operates impressive physical locations in Dubai:

  • Flagship Store – Mall of the Emirates

  • Second Store – City Centre Mirdif

These stores allow customers to experience products in person, try on clothing, and explore edits before completing their purchase online. Shoppers can also return or exchange online purchases at these outlets, making the overall experience more convenient.

3) Shopping Online: Website Features

The THAT Concept Store website is designed with simplicity and discovery in mind. Categories are structured to make browsing easier:

  • Women and Men – Clothing, shoes, bags, and accessories.

  • Beauty – Skincare, fragrances, makeup, haircare, and wellness.

  • Lifestyle & Home – Interiors, books, and gifting items.

  • Edits – Seasonal curated collections such as Resort, Essentials, Workwear, and Wedding Guest.

One of the highlights of shopping online at THAT is the availability of free shipping and same-day delivery options in the UAE. This makes it a perfect choice for last-minute event dressing or gifting.

4) The THAT Mobile App

The THAT mobile app was designed to give shoppers an on-the-go experience. It offers:

  • Fast checkout with saved addresses and payment methods.

  • Personalized notifications for seasonal edits and exclusive launches.

  • Easy wishlist building and account synchronization with the website.

For frequent shoppers, the app is an essential tool to stay updated with new arrivals and curated edits.

5) How to Shop Smarter at THAT Concept Store

Here’s a step-by-step beginner’s flow to shop effectively:

  1. Start with the Edits – Whether you’re dressing for work, a wedding, or a holiday, the edits narrow down options and make styling easier.

  2. Shortlist Options – Pick two or three styles that fit your occasion.

  3. Check Delivery Options – If you need your items urgently, check same-day delivery availability for your location.

  4. Add Accessories – Use the edits to find matching shoes, bags, or jewellery.

  5. Apply Your Coupon Code – Enter the code “A35″ at checkout to save more on your order in the UAE.

For the latest deals and offers, you can always refer to GC Coupons’ THAT Concept Store page.

6) Sizing and Fit Tips

Sizing varies across brands, so always check the product details and size charts before buying. A few tips:

  • Review model size and height to judge proportions.

  • Consider fabric composition—structured fabrics fit differently than stretch materials.

  • For footwear, compare European and UK/US sizing carefully.

If you’re unsure, you can try items in-store first and then purchase them online using the coupon code to save money.

7) Beauty and Lifestyle Shopping

Beauty is a major category on THAT, organized by routines—skincare by step, fragrances by family, and haircare by need. The online store also includes lifestyle and home items like candles, art books, and design objects, making it a great place for thoughtful gifting.

8) Delivery, Returns, and Payments

  • Delivery – Free shipping and same-day delivery in select areas.

  • Returns – Keep your packaging and receipts until you’re sure about your purchase; returns can often be arranged online or in-store.

  • Payments – Major UAE-issued cards and digital wallets are accepted.

Always check return timelines before confirming your order.

9) Why Shop THAT Online

Even if you live close to the physical stores, shopping online has clear advantages:

  • A wider view of edits and collections is updated regularly.

  • Access to coupon codes like A35 for instant savings.

  • Convenience of home delivery with flexible return options.

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Final Checklist Before You Check Out

  • Choose your edit (Resort, Essentials, Workwear, or Wedding Guest).

  • Shortlist your preferred items.

  • Confirm delivery availability.

  • Apply the exclusive THAT Concept Store coupon code A35 to save more.

  • Check the THAT Concept Store coupons on GC Coupons before placing your order.

Closing Note

THAT Concept Store combines the creativity of curated edits with the practicality of a seamless online shopping platform. With physical locations in Dubai for added convenience, shoppers in the UAE can enjoy the best of both worlds. By following this guide and using the exclusive coupon code A35, you can elevate your shopping experience and enjoy stylish savings every time.