Izil Beauty has built a devoted following in the Gulf by translating time-honored Moroccan beauty rituals into clean, modern formulas. From argan and prickly pear seed oils to ghassoul clay and blue nila, the brand blends heritage ingredients with contemporary actives across face, body, hair, and ritual sets. This guide walks through Izil Beauty’s story and physical presence in the UAE, the best way to shop online, a snapshot of its product footprint, and practical tips to build a results-driven routine. It also includes an easy saving: use the Izil Beauty coupon code AA362 to save an extra 5 percent on your order, applicable on both the website and the app.

Founding story

Izil Beauty was founded by Moroccan entrepreneur Mouna Abbassy. The brand name “izil” comes from the Amazigh word for “pure,” reflecting a mission to elevate Moroccan ritual ingredients through clean, science-led formulas. Izil launched in 2012 and has since matured from a small GCC startup into an omnichannel brand with retail, spa, and a growing e-commerce footprint.

Abbassy’s founder profile shows how the company’s identity is rooted in heritage and craft, with recognition in regional media and entrepreneurship circles noting 2012 as the establishment year.

Physical presence in the UAE

Izil’s bricks-and-mortar footprint is anchored in Dubai, giving shoppers a full sensory experience alongside online convenience. These locations are currently operating in the UAE:

  • Izil Women Hammam & Spa, Dubai Mall

  • Izil Men Hammam & Spa, Dubai Mall

  • Izil Store, Dubai Mall

  • Izil Kiosk, Mall of the Emirates

These venues are more than product counters: the Dubai Mall hammam and spa spaces bring traditional Moroccan bathing and body rituals to life, while the stores showcase curated edits and seasonal launches.

Online presence and product range

Izil sells direct-to-consumer through its official site with localized GCC storefronts (UAE and neighboring markets). Beyond its site, the brand is distributed via leading regional luxury fashion and beauty marketplaces. The online store organizes products into categories such as face, hair, body, lips, sets, and bestsellers.

The exact catalog size changes with launches and seasonal sets, but there are several dozen products available at any given time. These cover facial treatments, oils, cleansers, masks, body care, and hair treatments, giving shoppers a wide choice of Moroccan-inspired beauty solutions.

What makes Izil’s formulas distinctive

The brand’s identity is built around Moroccan ritual ingredients paired with modern science:

  • Argan oil and prickly pear seed oil for barrier repair, elasticity, and glow

  • Ghassoul (rhassoul) clay for deep cleansing and oil balance on skin and scalp

  • Blue nila and aker fassi (poppy) pigments for brightening rituals and lip-and-cheek tints

The philosophy behind the formulas is to merge ancestral rituals with clinical sensibility while maintaining clean, high-naturals compositions.

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A step-by-step guide to shopping at Izil online

  1. Start at the right storefront

    Use the country selector on the site so that pricing, shipping, and returns reflect your location.

  2. Explore by concern and category

    Categories like face and hair are organized by needs such as dullness, dryness, frizz, or oil balance.

  3. Use filters and product pages to fine-tune

    Filters help narrow by type, while product pages detail ingredients, usage, and sizes.

  4. Build a simple ritual first

    Start with a cleanser, treatment, moisturizer, and SPF. Add weekly masks or scrubs once your routine stabilizes.

  5. Check delivery and returns

    Confirm shipping options and review return conditions before checkout.

  6. Apply savings

    Enter the Izil Beauty coupon code AA362 at checkout on the website or app to save an extra 5 percent.

A beginner-friendly routine blueprint

Morning routine

  • Gentle cleanse or rinse

  • Antioxidant or brightening serum

  • Lightweight moisturizer

  • Sunscreen

Evening routine

  • Cleanser or double cleanse

  • Exfoliating or soothing treatment on alternating nights

  • Moisturizer with optional oils

Body and scalp rituals

  • Use ghassoul-based masks weekly for a reset and oil balance

  • Incorporate body scrubs or brightening polishes selectively

Iconic ranges

  • Aker fassi tints: lip-and-cheek formulas drawing on poppy pigments for a natural flush

  • Argan-centered cleansing and care: oils and balms that cleanse without stripping and support barrier repair

  • Blue Nila brightening treatments: for body and intimate care routines

  • Hair and scalp care: conditioners, masks, and serums tailored to balance or repair

How Izil has evolved

Izil’s path has taken it from a GCC startup to a brand with hammam and spa experiences, an e-commerce engine, and distribution on regional luxury marketplaces. Today, its presence combines physical spa experiences with a strong online footprint, allowing customers to engage with Moroccan rituals in multiple ways.

Practical shopping tips

  • Anchor your cart around a single goal (such as brightening or hydration)

  • Compare sizes and sets for value

  • Avoid over-layering actives to prevent irritation

  • Visit physical stores for sampling if unsure about texture or fragrance

  • Apply the coupon code AA362 for an instant 5 percent saving

Final checklist before you check out

  • Set the correct storefront for your country

  • Build a core skincare ritual with essentials first

  • Add specialty masks or scalp care gradually

  • Use bundled sets for better value

  • Apply the Izil Beauty coupon code AA362 at checkout on the website or app for an extra 5 percent off

Izil Beauty’s appeal lies in its balance of ritual and research. With a physical presence that immerses shoppers in Moroccan hammam culture and an online experience that makes building thoughtful routines simple, it’s a natural fit for UAE beauty lovers seeking sensorial formulas that perform. Combine smart product pairing with the AA362 code, and you’ll get a luxurious routine grounded in heritage with a little extra savings each time you order.