Shopping for beauty products in the UAE has never been easier — or more exciting. Today’s beauty lovers have more options than ever, with trusted retailers offering everything from global makeup brands to niche skincare lines. Among them, Nysaa has quickly become a favourite, blending a premium online shopping experience with a growing physical retail presence.

In this comprehensive guide, we’ll take you through everything you need to know about shopping at Nysaa — from browsing products to applying exclusive coupons, and from choosing delivery options to enjoying in-store visits. Whether you’re discovering Nysaa for the first time or you’re already a loyal shopper, this guide will help you shop smarter and save more.

1. About Nysaa – A Beauty Destination in the UAE

Nysaa is part of the Apparel Group, a leading retail conglomerate in the Middle East. The brand was created to bring together an extensive range of beauty, skincare, fragrance, and personal care products under one roof, both online and offline.

While many online beauty platforms operate purely in the digital space, Nysaa has made a strategic move to have a dual presence in the UAE:

  • An advanced online store that serves the entire country.

  • Two physical retail locations where shoppers can see, test, and purchase products in person.

2. Nysaa’s Physical Stores in the UAE

Nysaa currently operates two retail stores in the UAE, both located in Dubai. These locations offer shoppers the opportunity to enjoy an immersive beauty experience, complete with trained advisors, product testing areas, and exclusive in-store offers.

  1. City Centre Mirdif, Dubai

    • Launched in March 2024, this was Nysaa’s first brick-and-mortar store in the UAE. The store offers a wide range of makeup, skincare, haircare, and fragrance products. Customers can also enjoy personalised advice from in-store beauty consultants and collect Club Apparel points on their purchases.

  2. Dubai Hills Mall

    • This location delivers the same premium Nysaa experience in a stylish and modern retail space. Situated on the Ground Floor, it offers shoppers a curated selection of international beauty brands and seasonal product launches.

Both stores are integrated with Nysaa’s online operations, meaning you can choose Click & Collect at checkout or return online purchases in-store for added convenience.

3. Step-by-Step Guide to Shopping on Nysaa

Step 1 – Create Your Account

While you can browse the Nysaa website without registering, creating an account unlocks benefits like:

  • Faster checkout.

  • Order tracking.

  • Wishlist saving.

  • Club Apparel loyalty points on purchases.

Pro Tip: Sign up before you start browsing to make the most of rewards and personalised recommendations.

Step 2 – Browse by Category or Brand

Nysaa’s online store is neatly organised into categories so you can quickly find what you’re looking for:

  • Makeup – Foundations, lipsticks, eyeshadows, mascaras, and more.

  • Skincare – Cleansers, serums, moisturisers, treatments, and sunscreens.

  • Haircare – Shampoos, conditioners, styling products, and hair masks.

  • Fragrance – Perfumes, body sprays, and gift sets.

  • Beauty Tools – Brushes, applicators, and skincare gadgets.

If you’re loyal to certain labels, the Shop by Brand section makes it easy to find specific items without scrolling through multiple pages.

Step 3 – Check Product Details & Reviews

Every product page includes a detailed description, ingredient list, and in some cases, customer reviews. This is especially helpful for skincare products, where knowing the active ingredients and suitability for your skin type is essential.

Step 4 – Add to Cart & Apply Coupons

Once you’ve chosen your products, head to your cart to review your order. Here’s where you can unlock extra savings:

  • Use the exclusive Nysaa coupon code “NEGC20” to get 20% off for all UAE customers.

For the latest codes and offers, visit Nysaa coupon codes before checking out.

Step 5 – Choose Your Delivery Option

Nysaa offers delivery across the UAE, with many orders arriving within 1–2 working days. You can also opt for Click & Collect from one of the two physical stores in Dubai — perfect if you want your items sooner and prefer to pick them up yourself.

Step 6 – Secure Payment

Nysaa accepts payments via major credit/debit cards, Apple Pay, and, in some cases, cash on delivery. All transactions are processed securely to protect your payment details.

Step 7 – Track Your Order

After placing your order, you’ll receive a confirmation email or SMS with a tracking link so you can follow your package in real-time.

4. How to Save More on Nysaa

Nysaa offers competitive prices, but savvy shoppers know there are always ways to save more. Here’s how:

  • Exclusive Coupons – Always use “NEGC20” for a 20% discount in the UAE.

  • Check GC Coupons – Visit Nysaa Promo Codes for the latest promotions.

  • Club Apparel Loyalty – Earn points on every purchase and redeem them for discounts.

  • Seasonal Sales – Look out for Ramadan, Eid, and White Friday campaigns for deeper discounts.

  • Bundle & Beauty Boxes – These curated sets offer more value than buying items individually.

If you also shop for fashion, don’t miss additional savings at Namshi Coupons. 

5. Why Nysaa is a Top Choice for UAE Beauty Shoppers

  • Premium & Diverse Brands – From luxury fragrances to everyday skincare essentials.

  • Authenticity Guaranteed – All products are 100% genuine and sourced directly from authorised suppliers.

  • Omnichannel Shopping – Switch between online and in-store seamlessly.

  • Personalised Experience – In-store beauty advisors and online recommendations.

  • Rewards That Count – Integration with Club Apparel makes every purchase more rewarding.

Read: Instashop Shopping Guide

Read: Namshi Savings Guide

Read: Eyewa vs other eyewear retailers

Read: Mumzworld Shopping Guide

6. Frequently Asked Questions About Nysaa

Q: Does Nysaa deliver outside the UAE?

A: Currently, Nysaa’s operations and deliveries are limited to the UAE.

Q: Can I return a product bought online to a physical store?

A: Yes, Nysaa’s in-store return service makes exchanges and refunds easy.

Q: Is the “NEGC20” coupon valid in stores?

A: This code is currently for online purchases only, unless stated otherwise during a promotion.

Read: 6th Street Insider Tips

Read: How to save at Keeta in KSA? 

Read: The Best Shopping Malls in the UAE

7. Pro Tips for First-Time Nysaa Shoppers

  • Sign up before shopping to start earning Club Apparel points.

  • Create a wishlist to keep track of products you want to buy during sales.

  • Compare beauty boxes and bundles for better value.

  • Use coupons on top of sale prices for maximum savings.

  • Check store stock online before visiting to save time.

8. From Browsing to Beauty at Your Doorstep

Nysaa delivers more than just beauty products — it offers a complete shopping journey. Whether you start by exploring its user-friendly online store or browsing shelves at one of its Dubai locations, the experience is designed to be smooth, enjoyable, and rewarding.

By combining exclusive savings, such as the NEGC20 coupon, a broad product selection, and the reassurance of a physical retail presence, Nysaa has carved out a unique niche in the UAE beauty market.

Final Thought:

Whether you’re refreshing your skincare routine, experimenting with bold new makeup, or hunting for the perfect gift, Nysaa makes it possible to get what you need — conveniently, affordably, and with confidence. Your beauty shopping experience is just a click (or a short trip to the mall) away.