Every year, as November draws to a close, the UAE and Saudi Arabia gear up for the shopping festival that has become a household name—the Noon Yellow Friday Sale. What started as Noon’s regional spin on Black Friday has grown into a mega retail event that transforms the way people shop online. Electronics, fashion, groceries, and lifestyle essentials—all see record-breaking discounts, making it the best time of the year to tick items off your wish list.

For 2025, Noon is expected to go bigger than ever before, with upfront bank card discounts, exclusive app deals, and stackable promo codes available through trusted platforms like GC Coupons’ Noon page. And yes, if you’re shopping in the UAE or Saudi Arabia, don’t forget to apply the Noon coupon code CBB20 at checkout for extra savings.

This editorial guide takes you through the story of Yellow Friday, when it began, how it grew into the region’s most iconic sale, the categories to watch in 2025, the role of banks in driving additional savings, and insider tips to maximize your shopping experience.

The Origins of Noon Yellow Friday Sale

Noon launched its first-ever Yellow Friday Sale in 2018, introducing a regional shopping festival that rivaled Black Friday in scale and excitement. The sale was immediately a hit because it brought something new to Middle Eastern shoppers—localized deals, culturally relevant branding, and discounts tailored to the needs of households in the UAE and KSA.

A defining moment in its history came in 2020, when Noon lit up the Burj Khalifa with a dazzling Yellow Friday campaign. Alongside the Dubai skyline, landmark buildings across the UAE turned yellow, symbolizing the dominance of Noon in the region’s e-commerce scene. That campaign didn’t just promote the sale—it cemented Yellow Friday as a cultural shopping phenomenon.

Dates for Noon Yellow Friday Sale 2025

While Noon will make its official announcement closer to the season, tradition points to the last 10 days of November. For 2025, shoppers can expect the sale to fall between 20–30 November, with the largest discounts concentrated around Friday, 28 November 2025.

What makes Noon different from other retailers is that the event doesn’t just last for a single day. Instead, it spans a full week, often with pre-sale teasers, midnight flash deals, and last-day clearance markdowns. That means you don’t need to shop for everything at once—different categories go on sale at different points in the week.

Categories to Watch in 2025

The breadth of Noon’s offerings makes Yellow Friday appealing to every type of shopper. Here’s where you should expect the deepest cuts this year:

Electronics and Mobiles

Electronics are always the most sought-after category during Yellow Friday. Expect discounts on:

  • Smartphones (including flagship models from Apple, Samsung, and Huawei)

  • Televisions (4K, OLED, and smart TVs with bundled offers)

  • Laptops, tablets, and gaming consoles

  • Smartwatches and audio accessories

If past years are a guide, prices on electronics can drop by up to 60–70%, often accompanied by bundle deals such as free accessories or extended warranties.

Home and Kitchen Appliances

From small gadgets like air fryers and coffee machines to large appliances like refrigerators and washing machines, Yellow Friday is the perfect time to revamp your kitchen. Shoppers can expect:

  • Flash sales on bestselling small appliances

  • Discounts on premium refrigerators and washer-dryer sets

  • Value bundles combining multiple small appliances at one price

Fashion and Beauty

Noon partners with both global fashion labels and regional favorites. Expect:

  • Fashion staples from high-street brands

  • Footwear from leading sportswear companies

  • Exclusive offers on fragrances and cosmetics

  • End-of-season clearance on accessories and bags

Grocery and Essentials

Noon’s grocery category sees some of the most practical discounts. During the 2025 sale, watch for:

  • Multi-buy bundles on cooking oil, rice, and staples

  • Diaper and baby care packs at heavily reduced prices

  • Household cleaning products in bulk value deals

Toys, Baby, and Kids

Families can save significantly on essentials during Yellow Friday:

  • Discounts on baby gear like strollers and car seats

  • Price drops on popular toys and games ahead of the holiday season

  • Clothing and accessories for kids across age groups

Sports and Outdoor Gear

Shoppers can also look forward to deals on:

  • Sports shoes from Adidas, Nike, and Puma

  • Fitness equipment like treadmills and weights

  • Outdoor accessories for camping and adventure

Bank Discounts During Yellow Friday

One of the unique aspects of Noon Yellow Friday is the layer of savings provided by banks. In addition to the sale price and promo codes, shoppers can benefit from upfront discounts or cashbacks with eligible credit and debit cards.

Here are the banks to look out for in 2025:

  • Mashreq Bank – Exclusive offers for Noon VIP and Visa cards, often 20–25% off capped at AED 100.

  • ADCB (Abu Dhabi Commercial Bank) – Extra percentage discounts on electronics and big-ticket items.

  • Emirates NBD – Flat discounts plus installment payment options to spread costs without interest.

  • First Abu Dhabi Bank (FAB) – Savings on high-value categories like appliances and electronics.

  • Saudi National Bank (SNB) – Special regional promotions for Saudi shoppers.

The exact mechanics vary each year, but shoppers can generally expect a mix of flat discounts, capped offers, and zero-interest installment plans. Checking which bank is active on which day can often save you an additional 15–20% on top of Noon’s Yellow Friday discounts.

How to Maximize Your Savings

Shoppers who plan can unlock the biggest savings. Here’s how:

  1. Plan your wishlist early – Add your desired items to your Noon cart a week before the sale.

  2. Use a Noon promo code – Apply the Noon coupon code CBB20 for extra savings in the UAE and Saudi Arabia. More codes are available on the Noon discount codes page.

  3. Pay with eligible bank cards – Choose Mashreq, ADCB, Emirates NBD, FAB, or SNB cards to stack additional discounts.

  4. Shop on the Noon app – Many flash deals and early-access offers go live exclusively on the app.

  5. Shop strategically – Buy electronics early, as they sell out fast, and wait until the last day for fashion and accessories to get clearance-level pricing.

Why Yellow Friday Matters

Yellow Friday isn’t just about discounts—it’s a regional shopping event that has shaped the way people shop online in the Middle East. Noon’s bold campaigns, like the Burj Khalifa takeover, have positioned the event as more than just another sale. It’s now part of the holiday shopping culture, much like Black Friday in the US or Singles’ Day in China.

For customers, this translates to deeper discounts, bigger brand participation, and more competition among retailers, ensuring that buyers walk away with the best possible deals of the year.

Read: Amazon’s White Friday Sale Guide

Read: Mashreq noon Credit Card Guide

Final Thoughts

The Noon Yellow Friday Sale 2025 is set to be the most exciting edition yet. With huge discounts across every category, upfront bank card savings, and stackable promo codes, it’s the ultimate shopping opportunity for customers in the UAE and Saudi Arabia.

Before you start shopping, remember these two key steps:

  • Apply the Noon coupon code CBB20 at checkout.

  • Visit the GC Coupons Noon coupons page regularly for the latest promo codes and exclusive deals.

Get your wishlist ready, mark your calendar for late November, and prepare to shop smarter than ever this Yellow Friday.